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How to Promote Your Web Page or Internet Radio Station

© 1998 G. Edwin Lint

Teachers-- and parents who are homeschooling--
Download the PennSTAR Master Curriculum



After you've set up your Website and published it [uploaded it to your server], make sure you promote it. This includes registering it with as many search engines and link lists as possible. Many are free, so all it takes is a little boring work. You can have the best Website in the world, but if no one knows about it, what good can it do?

However, more and more search engines are charging you to list your site with them. So, be careful.

Preparing to Register

Here's a few pointers:

1. Make a simple text file that contains key information about your page. As a minimum, this file should include:

a. Your complete Universal Resource Locator [URL] (spelled correctly)

b. Your e-mail address

c. A title for your site. It will be ideal if this title can include one or two key words that a search engine will look for during a search.

d. A short paragraph that describes your site, in a couple sizes; be sure that one is 25 words or less. Type this paragraph with normal capitalization and no html tags.

2. Place this file on your desktop and use the task bar to switch from the data file to the search engine submit page.

3. As a submit form comes up, use the clipboard to copy key information from your simple text file to the form. This is absolutely essential when entering your URL. Don't trust your ability to type that URL correctly. Simple things like your name or phone number may be typed faster from the keyboard. But never your URL. If your email address is faily complex, use the clipboard for it, too.

To use the clipboard:
a. Select (highlight the source)
b. Press Control/Command and tap C to copy to the clipboard
c. Click in the field that is to receive the information you are pasting
d. Press Control/Command V to paste the contents of the clipbaord
Remember: The clipboard is erased the next time you use it to copy.

For help in using your clipboard, click here.

Sometimes you will have a hard time finding a form to use when you want to enter information. All you can find is a way to do a search. The key words you are looking for are Add or Submit, or any of their synonyms. For some reason, the Add and Submit links are sometimes in very fine print. If you can't a way to submit a URL, look for a mailto link and email the information from you text file. mailto:edlint@comcast.net is my mailto: link. If you can find neither a place to submit your URL or a mailto: link, skip that one and go to the next one.

Some search engines give you a chance to verify your link before the submission is finalized. If you get that chance, take it. This way you can be sure that your URL has been entered correctly. Your page should come to the screen when you click the test link.

You may have to wait two or three weeks or more before you are able to find your page with a search engine. Be patient. Keep on registering your page in as many places as you can. After a while, people will start hitting your page.

Here are a couple places to register your new Website. You can find many others by surfing the web.

http://www.diskbooks.org/12engines.html

If you're running Windows 95 or higher, you have the option of buying a program known as Traffic Seeker. This program will let you enter key words and other important information about your site one time. Then, the software crawls all over the web and registers your site in hundreds of locations. If you have more time than money, you will need to spend hours on the Internet, going from search engine to search engine, and registering your page. At this writing, TrafficSeeker costs $50 for the regular version, and $100 for the professional version.

You can download an examination version of TrafficSeeker at the following URL:

http://www.trafficseeker.com/

Whether you work manually or automatically with TrafficSeeker, it won't hurt for you to understand a little of what happens when you register your website.

Rejections
Some of the better known search engines may reject automatic program such as TrafficSeeker. It may be necessary to use the manual method outlined above for the larger, more important location.

Busy Signals

There may be times when your browser will say a certain URL is not available. Read the message carefully. If it says simply the link is not found, don't try again. The link is probably not active. However, if the message says something about not being able to find the server you have asked for, that may be a busy signal. If you try again, later, the file you want may come right up.

Busy may be related to the time of day you are trying to access the Web. If you live in the Eastern time zone, get up early and get on the Internet before the rest of the country beats you to it. If you live in the Pacific time zone, try working late at night, after those of us who live East of you have gone to bed.

Search Engines

A search engine is a searchable database of information about many Web pages, and software to conduct the search. Your job is to get listed in those searchable databases.

Link Lists

When you have gotten your page listed with as many search engines as possible, then start with the link lists. For some reason, some people like to maintain lists of links, often called free-for-all lists. Use the same simple text file as you used for the search engines and start listing. Makes a good rainy (or snowy) day activity. By the way, this activity is time-consuming and boring. If you don't have an Internet Service Provider which gives you unlimited access via a local phone number, you better start looking for one before you launch a major publicizing project.

Reciprocal Links

Sometimes when you're visiting a search engine or link list, you'll see an offer to place you on a link list if you will link your page to their location. You need to set up a page of links to other pages.

Teachers-- and parents who are homeschooling--
Download the PennSTAR Master Curriculum

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This product is an excellent tool for creating IEPs and curricula. It consists of the following components:

  • 16 Subject Areas
  • 105 Goal Areas under the Subject Areas
  • 4,830 Objectives under the Goal Areas
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